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Adobe Photoshop

Adobe Illustrator

Branding for Luna&Noon

ABOUT

Luxurious pyjamas that help you to escape to some exotic part of the world.

CHALLENGE

Create luxury and minimalistic design at the same.

MY ROLE

Senior Brand Designer

Luna&Noon as a Brand

Brand products: designer pyjamas made of ecological materials with exotic tailor-made prints.

Pricing segment: middle-end (high product quality meets affordable prices).

Stand for: Understated, luxurious, artistic, comfort, laid-back, wanderlust.

Aesthetic: Gold and silver colors, exotic prints, tropics, feeling of freedom.

Target audience: Women and men are between the ages of 20-45 and are well-traveled and fashion-forward.

Logotype Options

Final Logotype

Clothes Tags

For Luna&Noon I created various types of tags: paper tags, textile tags, etc. 

Paper Tags

Brandbook

THANK YOU FOR WATCHING!