Adobe Photoshop
+ Adobe Illustrator
Branding for Luna&Noon
ABOUT
Luxurious pyjamas that help you to escape to some exotic part of the world.
CHALLENGE
Create luxury and minimalistic design at the same.
MY ROLE
Senior Brand Designer
Luna&Noon as a Brand
Brand products: designer pyjamas made of ecological materials with exotic tailor-made prints.
Pricing segment: middle-end (high product quality meets affordable prices).
Stand for: Understated, luxurious, artistic, comfort, laid-back, wanderlust.
Aesthetic: Gold and silver colors, exotic prints, tropics, feeling of freedom.
Target audience: Women and men are between the ages of 20-45 and are well-traveled and fashion-forward.
Logotype Options
Final Logotype
Clothes Tags
For Luna&Noon I created various types of tags: paper tags, textile tags, etc.